Artificial Intelligence
OpenAI's Ad Business Is on Pace to Miss Its Own Forecast By 90%, Analyst Says
OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market in U.S at just $5.41 billion.
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
OpenAI’s ad business is on pace to fall short of the company’s own five-year revenue forecast by 90%, according to Emarketer.
The AI lab has projected $2.5 billion in ad revenue this year and $100 billion by 2030. Emarketer’s data finds that standalone chatbots like ChatGPT, Microsoft Copilot app, Google AI Mode, and Amazon Alexa for Shopping (formerly Rufus) in U.S, will generate less than $1 billion in ad revenue this year, and just $5.41 billion by 2030.
OpenAI began its ad trial in February. Two months in, the AI lab made headlines touting those same projections.
The forecast assumes OpenAI captures search ad budgets en masse from traditional search ad sellers, dominates a fully mature chatbot ad market, and outperforms every ad format in history–all at once.
Trishla Ostwal
Trishla is an Adweek staff reporter covering AI and tech.
3 Misconceptions About Media in Third Spaces
The New Rules of Discovery in a Nonlinear, Omnichannel World
Jenny Holleran, VP Partner Solutions, Roundel
When Culture Says ‘Me,’ Enduring Brands Stand for ‘We’
Cracking Global Campaign Clarity
The Latest
Newsletters
By submitting your email, you agree to our Terms of Use and Privacy Policy . You may opt-out anytime by clicking 'unsubscribe' from the newsletter or from your account.
Select ADWEEK as one of your favorite sources and stay up to date on our latest content.
