Designing emoji for the way we communicate today
Jul 17, 2026
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On World Emoji Day — a celebration of a language we all share — go behind the scenes of Noto 3D to learn how we reimagined almost 4,000 emoji with richer expressions, improved accessibility and a new 3D design built for modern communication.
Jennifer Daniel
Creative Director, Android and Pixel
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Emoji are evolving to better capture the nuance and hyperbole of modern digital communication. We have redesigned our emoji library in 3D to add depth while ensuring they remain expressive and accessible, including new high-contrast options for dark mode. You can now download our open-source 3D models to build your own projects, memes, or virtual worlds.
"Designing emoji for the way we communicate today" explores how our digital language evolves.
We now use emoji to add emotional depth and subtext to our blunt messages.
Popular emoji choices are shifting toward more dramatic and hyperbolic expressions of our feelings.
New 3D designs focus on playful character rather than cold, anatomical perfection.
Google is making these open-source 3D models available for everyone to remix and use.
Emoji have evolved from simple pictures into a way to show complex feelings like drama or overwhelm. Designers are now moving them into 3D to make them feel more alive and expressive. They even used AI to make sure every skin tone shows up clearly on dark screens. You can now grab these 3D models to create your own memes or projects.
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General summary
Bullet points
Basic explainer
The way we use emoji has changed. In the early days, we were literal: You sent a nail polish emoji (💅) because you were, in fact, getting your nails polished.
Today we lean on emoji to break down the barrier of our screens and inject a shrug, a wink or that highly specific “it’s fine but it’s actually not fine” subtext. They’re the language within the language that keeps a blunt message from accidentally killing the vibe.
On World Emoji Day, here's a closer look at the evolution of our emoji (all 3,977 characters) and how they can add physical and emotional depth to how we communicate in the modern era.
Expression keeps evolving
We don't just "laugh" anymore. We collapse, or internally scream. Modern internet culture has steadily moved from mild expressions to drama, hyperbole and overwhelm.
For years, "face with tears of joy" (😂) was the undisputed emoji king, according to Gboard Federated Analytics. But following a multi-year decline, it slipped down the charts by 2025.
Why? Because 😭 is a masterclass in modern vocabulary: It’s hilarious, it’s devastating and it captures absolute overwhelm. When we do laugh, our inclination for hyperbole demands it be unhinged, pushing “rolling on the floor laughing” (🤣) to the top of the chart. Even our expressions for heartbreak are shifting; data show a poetic migration in popularity from the broken heart (💔) toward the wilted flower (🥀).
Art informs innovation
This update brings our favorite emoji into a 3D future rather than leaving them behind. The brain processes emoji faster than text, so you can’t just slap on a design and call it a day. Touching something that billions of people use trillions of times a day requires more nuance.
Our emoji have always favored expression over hyper-realism and in this new 3D world it means our designs can have dimension without being photorealistic. They need a pulse and a soul — not the cold precision of industrial CAD models. Have you looked closely at a real kangaroo? They’re terrifying 🙀. We don’t need anatomical perfection. With the power of illustration, we can capture the true, playful vibe of a kangaroo.
We also ran large-scale user studies to evaluate how changing emoji could potentially mess with human connection. The research unmasked universal truths: Users overwhelmingly prefer full-body animals over floating heads; adding props hurts comprehension; and tiny tweaks (like swapping the direction of a wink) can turn mild confusion into accidental outrage.
While our design process still begins with 2D drawings, it no longer ends there. In an industry first, Noto Emoji 3D is entirely available as true 3D models.
Moving from flat pixels to a three-dimensional world forced us to resolve architectural questions we’d never considered. What does the back of a smiley face look like? Is it a concave mask, a solid bouncy ball or a flat piece of paper?
Because language is meant to be shared, our entire Noto portfolio is completely open source. We’re handing over raw .OBJ files to the community so they can use them to build immersive VR worlds, indie apps or weird memes.
Color meets contrast
Emoji with the darkest skin tones can be difficult to see in dark mode — a problem for anyone who sends or receives them. That’s why we built an AI-powered contrast tool that analyzes each emoji at the pixel level, flags when the contrast ratio is too low and suggests high-contrast solutions that are implemented by designers 💪💪🏻💪🏼💪🏽💪🏾💪🏿.
Language is for the people
Now, Noto 3D emoji are yours. Remix them, break them and stretch them into shapes we never could have anticipated. Language only truly lives when we find new ways to use it. ⛲
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